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Are Testimonials Transforming Your Business?

Dec 17, 2023
Diverse group of professionals engaging in a workshop on leveraging testimonials, reflecting collaboration and motivation in a business setting.

Let's T.A.L.K.

Hello SWAGGER Fam,

Today is about Testimonials.

When it comes to entrepreneurship, testimonials are more than just feedback. Testimonials are powerful tools for building credibility, trust, and connection with potential clients. They showcase your impact, highlight the value you provide, and give a voice to your satisfied clients and raving fans.

Let Me Ask You

How are you leveraging testimonials in your business? Are you incorporating them into your marketing strategy? Are you actively seeking feedback and sharing your stories with your audience?

Actionable Tip

Introducing the T.A.L.K. Method to help guide your journey in leveraging testimonials:

  • Target Raving Fans & Clients: Identify those who have had a positive experience with your services or products and…
  • Ask for Testimonials: Reach out and ask for testimonials. Be specific about what you’d like them to cover, such as the benefits they’ve experienced or the specific aspects of your service they appreciated.
  • Leverage Across Platforms: Use these testimonials across various marketing platforms – your website, social media, newsletters, and more. This not only enhances credibility but also broadens your reach.
  • Keep Passing it Forward: Ensure that you also give testimonials and thank those who give them to you.


Until next time, I leave you with a quote from Scott Cook, “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”

Love ya,

Marlena M.D. Kelley, the Entrepreneur with SWAGGER

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The SWAGGER Report is a weekly short-form newsletter. Every issue arrives Sunday morning and serves as a nudge towards improving your communication. You get a tangible tip, a framework, or a strategy, all designed to amplify your voice: be it on paper, on screen, or on the microphone.

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