What is SWAGGER?

004 - Going Against The Grain

Oct 22, 2023
A lone, powerful wheat stalk stands tall, distinctively against a backdrop of identical, uniform stalks, representing the courage to challenge conventions and stand out with authenticity.

Hello SWAGGER Fam,

Does it sound like an echo out there?

Today is about going against the grain.

Pick a subject, any subject you are passionate about, and find out what the "experts" and "gurus" are saying about it.

Does it seem like they're all saying the same thing?

I'm often accused of being a rebel because I dare to question the status quo, but that's me.


Let Me Ask You

Are you willing to flip the script and actually stand out?

In your content, would you dare question an industry best practice?

Are you willing to go against the grain?

Actionable Tip

When you are ready, here's a framework to get you started.

Fear not, have COURAGE:

  1. Challenge (C)
    Challenge a widely accepted norm in your industry.
  2. Outline (O)
    Outline your reasons.
  3. Unearth (U)
    Unearth evidence supporting your stance or not.
  4. React (R)
    React to the feedback, because there will be some.
  5. Analyze (A)
    Analyze the results.
  6. Grow (G)
    Grow from the experience and know others will as well.
  7. Engage (E)
    Engage with those who respond.



Until next week my friend, I leave you with these words from Carly Fiorina - "The highest calling of leadership is to challenge the status quo and unlock the potential of others."

Love ya,

Marlena M.D. Kelley, the Entrepreneur with SWAGGER

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