What is SWAGGER?

011 - How Can Brief Be So Popular?

Dec 10, 2023
Engaging short-form video concept with icons representing storytelling, attention-grabbing hooks, value offering, audience reach, platform customization, and content synergy.

The S.H.O.R.T.S. Framework for Memorable Micro-Moments

Hello SWAGGER Fam,

Today is about the impact of short-form video.

In a world where our attention spans are challenged every day, short-form videos have come to the rescue.

It's not just about being brief; it's about being memorable in the shortest time possible.

These bite-sized pieces of content, less than 90 seconds depending on the platform, are powerful tools for engagement, entertainment, and education.


Let Me Ask You

Are you creating micro-moments? When you think of creating videos, how has your approach changed with the popularity of bite-sized content? Let's explore how to create micro-memories that resonate.


Actionable Tip

Introducing the S.H.O.R.T.S. Framework to help guide your journey in creating short-form video content:

Storytelling: Tell a micro story. Brevity is your friend.

Hook: Start with something to grab attention in the first 4 seconds.

Offer Value: Value can be in the form of entertainment, information, inspiration, or a combination of these.

Reach: Use keywords, hashtags, and descriptions for better search, especially if you’re creating YouTube Shorts, since YouTube is a search engine.

Tailor to the Platform: Customize your content for the platform you’re using. Different platforms have different audience expectations and formats. (Instagram Reels, TikTok, YouTube Shorts)

Synergy: Make your short-form videos a part of a larger content marketing strategy, complementing your other content with relevant call-to-actions.



Until next time, I leave you with a quote from Robert T. Kiyosaki, "The biggest challenge in life is to be yourself in a world that is trying to make you like everyone else."

Love ya, Marlena M.D. Kelley, the Entrepreneur with SWAGGER 

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