What is SWAGGER?

006 - Writing Feel Good Copy

Nov 05, 2023
A cozy writing desk with a warm candle, a pen, and a handwritten letter, emanating a soft glow, symbolizing the intimate, emotional bond formed through heartwarming words.

Hello SWAGGER Fam,

Do you have a bond with your readers?

Today is about writing feel good copy.

I love reading content that makes me feel good. It creates an emotional bond between me and the writer, putting me in my happy place.


Let Me Ask You

How do you want your readers to feel after they read your content?

Actionable Tip

When you want your readers to do something like subscribe to your newsletter or register for your webinar, let them feel something first.

Create a vivid mental picture for them and then invite them into your world.

Add a personal story or someone else’s story. Use colors, sounds, feelings, smells, and tastes when you write.

When I used to do network marketing, they told us, facts tell but stories sell.

Use sensory imagery (V-A-K-O-G)

  1. Visual (Sight)
    Example: Just look at…
  2. Auditory (Sound)
    Example: Listen up…
  3. Kinesthetic (Touch)
    Example: The touch of…
  4. Olfactory (Smell)
    Example: Remember the smell of…
  5. Gustatory (Taste)
    Example: Oh my, the taste of…

Add these to your communication toolbox and let your creativity soar.


Until next week my friend, I leave you with these words from Robert Frost - "No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader."

Love ya,
Marlena M.D. Kelley, the Entrepreneur with SWAGGER

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The SWAGGER Report is a weekly short-form newsletter. Every issue arrives Sunday morning and serves as a nudge towards improving your communication. You get a tangible tip, a framework, or a strategy, all designed to amplify your voice: be it on paper, on screen, or on the microphone.

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